About Erna

A Life Devoted to Purpose and People

Speaker. Author. Wellness Coach. Nonprofit Founder. For over 14 years, Erna Blackman has dedicated her life to empowering women and communities to live with intention, resilience, and grace.

Erna Blackman

In Her Own Words

From Rooftops to Reinvention

Award-winning nonprofit founder. Author. Speaker. Living proof that your setback is your setup.

I never planned to create a national nonprofit. What I wanted was to live with purpose. But life has a way of forcing you into your assignment — even when you don't see it coming.

In 1994, I began my career in law enforcement with New York State. For over two decades, I served in one of the toughest systems in America — courtrooms, crisis calls, and yes, running across rooftops in pursuit of individuals who had violated their conditions. It was dangerous work, but I believed that people deserve dignity, accountability, and second chances. That work came at a cost. I sustained a serious injury that required multiple medical procedures, and through each recovery I braced my body and my spirit and kept showing up — because I had a family, and responsibility doesn't pause just because you're hurting. What I didn't know was that God was already preparing me for a different assignment.

While still working and navigating my injury, I began volunteering as a wig stylist with the American Cancer Society's "Look Good, Feel Better" program, styling women who had lost their hair to cancer treatment. There I noticed something troubling: there were almost no wigs that truly matched women of color. The textures, the tones, the cultural identity — missing. Then came the question I couldn't ignore: if a national organization struggles to serve women of color, what about the children?

So in 2012 — still on the job, still injured — I stepped out on faith and founded Butterflies By Blaq Inc. (Butterflies BBI), a 501(c)(3) nonprofit providing free custom hair replacements to children experiencing medical hair loss, with a focus on underserved Black and Brown communities. No blueprint. No funding. No guarantees. Just the unshakable belief that no child should suffer invisibly.

In 2015, I was officially retired from the State due to my medical condition. I was pushed out of one system — and chose to build another, grounded in softness, service, and soul.

What started at my living room coffee table became a movement: families served for over 14 years, hospital partnerships with NYU Langone and NewYork-Presbyterian, hair donors across 45+ states, and a hair donation pipeline reaching the UK, the UAE, and Trinidad. Along the way I founded Blaq Butterflies Wellness Boutique, a luxury wellness brand where every purchase funds a child's hair replacement journey, and wrote You Can't Pour From an Empty Champagne Flute: The Caregiver's Guide to Luxury Self-Care — born from my own life as an active caregiver who had to learn that you cannot pour from empty.

"I didn't come from wealth. I didn't have connections. But I had conviction. I had faith. I had a calling. And I said yes."

Rest Beautifully. Give Back Boldly.

— Erna Blackman

What Erna Does

Many Roles. One Mission.

Keynote Speaker

Delivering powerful, transformational messages to audiences across the country on purpose, wellness, resilience, leadership, and reinvention.

Author

Author of You Can't Pour From an Empty Champagne Flute — the caregiver's guide to luxury self-care, where every purchase funds a child's hair replacement.

Get the eBook — $9.99

Wellness Coach

Guiding women to prioritize their holistic health, set boundaries, and create sustainable rhythms of rest, purpose, and joy.

Nonprofit Founder

Founder of Butterflies BBI, a 501(c)(3) providing free custom hair replacements to children experiencing medical hair loss — powered by a donor movement spanning 45+ states.

Community Advocate

A passionate advocate for underserved communities, bringing resources, visibility, and compassionate support to those who need it most.

Ready to Work Together?

Whether you need a speaker, a coach, or a collaborator — Erna is ready to bring her gifts to your stage, organization, or community.

Work With Me

Credentials & Recognition

A Voice Trusted by Many

Erna Blackman holds a BA in Journalism from Delaware State University (Class of 1989), is a retired NYS DOCCS professional with over two decades of public service (1994–2015), and previously served as Queens County Director of the Long Island African American Chamber of Commerce.

Featured on ABC7 Here and Now, CBS News, NY1, and PIX 11

Published in Huffington Post, Newsday, and Long Island Business News

Featured in The NYS Communicator, The Queens Chronicle, and QNS.com

Founder of Butterflies by Blaq — serving 45+ states

14+ years of community impact and advocacy

Author of "You Can't Pour From an Empty Champagne Flute"

EBONY Power 100 — Nominated 2026

40 Over 40 Honoree — 2025

Healthcare Heroes Honoree — 2024

Brooklyn Power List Honoree — 2023

Power Women of Queens Honoree — 2022

NYC Council Proclamation at City Hall — 2020

Let's Connect

Ready to Be Inspired?

Whether you want Erna on your stage, in your community, or in your corner — she's ready to show up for you.